Master of Business Administration with a Concentration in Sales and Consumer Research, M.B.A.

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Program Requirements

To earn the Master of Business Administration degree with a Concentration in Sales and Consumer Research, a student must successfully complete 33 graduate credit hours.

Core Courses Required (18 hours):

MKTG 6815 - Marketing Strategy 3 Credit Hours
ACCT 6232 - Managerial Accounting 3 Credit Hours
ECON 6450 - Managerial Economics 3 Credit Hours
FINC 6532 - Finance 3 Credit Hours
MGNT 6670 - Organizational Theory and Behavior 3 Credit Hours
MGNT 6681 - Strategic, Ethical, and Global Management 3 Credit Hours

Sales and Consumer Research (12 hours):

MKTG 5805 - Sales Management 3 Credit Hours
MKTG 5864 - Consumer Behavior 3 Credit Hours
MKTG 5868 - Marketing Metrics 3 Credit Hours
MKTG 6850 - Analytical Methods in Marketing 3 Credit Hours

One Elective Course (3 hours):

Working with the Office of Graduate Student Services, MBA Concentration students will complete one elective course. This elective course must be on the 6000 level.

*If a student has taken MKTG 4805, they cannot take MKTG 5805 .

*If a student has taken MKTG 4864, they cannot take MKTG 5864 .

*If a student has taken MKTG 4868, they cannot take MKTG 5868 .