MKTG 4866 - International Marketing

(3 Lecture Hours 0 Lab Hours 3 Credit Hours)

Prerequisite: MKTG 3803 or MKT 303 and (GPA2 2.00 and COBM 1)
This course deals with the problems and perspectives of marketing across national boundaries. It focuses on cultural, legal, social, economic, and behavioral differences that affect marketing strategies, and the marketing mix in global markets. The importance of international trade agreements and organizations and the global business environment is emphasized.