Graduate Catalog 2024-2025 
    
    Nov 03, 2024  
Graduate Catalog 2024-2025

Applied Business Analytics, M.S.


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The MS in Applied Business Analytics at UWG will equip students with the advanced analytical skills needed to succeed in a data driven world. The program will train students in the fundamentals of business intelligence and data analytics and prepare them for jobs as business analysts, business intelligence analysts, data analysts, data engineers, data scientists, data visualization specialists, econometricians, forecasters, and other related positions. Students in the program will learn programming skills, data management skills, and modern statistical methods in a collaborative, project-intensive, hands-on environment. After completing the degree, students will: -be familiar with various programming languages, including Python, R, SAS base 9.4, and SQL, and be proficient in at least one of them -be familiar with various data visualization packages, including SAS Visual Analytics, Tableau, PowerBI, and JMP, and be proficient in at least one of them -be able to perform advanced data analysis and apply modern statistical techniques to solve business problems using large datasets, -be able to communicate data problems and statistical models and results in a professional business manner, and -understand ethical and legal concerns of working with data.

Learning Outcomes:

  1. Demonstrate proficiency in a business intelligence application.
  2. Demonstrate proficiency in a data visualization package.
  3. Apply modern data analytical techniques to address real world problems in industry.
  4. Communicate effectively and professionally with data.
  5. Understand ethical and legal concerns of working with data.

Graduate Coursework (30 Credit Hours)


Students in the MS in Applied Business Analytics will complete five (5) core courses. Students who choose the Healthcare Analytics, Sports analytics, or Data Intelligence tracks must take four courses within their track and one at-large approved elective from any track. Students who choose the General track must take two courses within the track and three at-large electives from any track.

Data Intelligence Track Core (15 Credit Hours)


Students will complete MKTG 6868, ECON 6430 and choose two from the remaining courses in the Data Intelligence Track and one at-large elective from any track.

Health Care Analytics Track Core (15 Credit Hours)


Students will complete ECON 5415, NURS 6115, and choose two from the remaining courses in the Health Care Analytics Track and one at-large elective from any track.

Sports Analytics Track Core (15 Credit Hours)


Students will complete SPMG 6300, SPMG 6310 and choose two from the remaining courses in the Sports Analytics Track and one at-large elective from any track.

General Business Track (15 Credit Hours)


Students will choose two courses from the General Track and three at-large electives from any track.

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