Undergraduate Catalog 2023-2024 
    May 20, 2024  
Undergraduate Catalog 2023-2024

Marketing, B.B.A.

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The B.B.A. program in Marketing provides students with a high-quality liberal arts based educational foundation so they can secure entry-level junior/staff positions in local, regional, or national organizations or continue studies at the master’s level.

Accreditation: AACSBI

Learning Outcomes

For Bachelor of Business Administration (B.B.A.) Marketing Majors, we expect graduating students will meet the learning outcomes found at https://www.westga.edu/academics/business/marketing-real-estate/department-mission.php.


Core Areas A, B, C, D, E: 42 Hours


Core Area A

(Grade of C or higher)

must include:

Core Area D

should include:

Core Area F: 18 Hours

Required Supporting Courses:

The following courses must be taken as electives if not taken to satisfy the Core requirements:


Courses required for the degree: 51 Hours

International Select

Major Courses: 24 Hours

Electives: 9 Hours

  • At least two electives must be taken in the RCOB

Total: 120 Hours

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