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Nov 04, 2024
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Undergraduate Catalog 2022-2023 [ARCHIVED CATALOG]
Marketing, B.B.A.
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The B.B.A. program in Marketing provides students with a high-quality liberal arts based educational foundation so they can secure entry-level junior/staff positions in local, regional, or national organizations or continue studies at the master’s level.
Accreditation: AACSBI
Learning Outcomes
For Bachelor of Business Administration (B.B.A.) Marketing Majors, we expect graduating students will meet the learning outcomes found at https://www.westga.edu/academics/business/marketing-real-estate/department-mission.php.
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Requirement
Core Areas A, B, C, D, E: 42 Hours
Core Area A
(Grade of C or higher)
must include:
Core Area D
should include:
Required Supporting Courses:
The following courses must be taken as electives if not taken to satisfy the Core requirements:
Courses required for the degree: 51 Hours
Electives: 9 Hours
- At least two electives must be taken in the RCOB
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