Master of Business Administration with a Concentration in Sales and Consumer Research, M.B.A.

Core Courses Required (18 hours):

• MKTG 6815 - Marketing Strategy 3 Credit Hours
• ACCT 6232 - Managerial Accounting 3 Credit Hours
• ECON 6450 - Managerial Economics 3 Credit Hours
• FINC 6532 - Finance 3 Credit Hours
• MGNT 6670 - Organizational Theory and Behavior 3 Credit Hours
• MGNT 6681 - Strategic, Ethical, and Global Management 3 Credit Hours

Sales and Consumer Research (12 hours):

• MKTG 5805 - Sales Management 3 Credit Hours
• MKTG 5864 - Consumer Behavior 3 Credit Hours
• MKTG 5868 - Marketing Metrics 3 Credit Hours
• MKTG 6850 - Analytical Methods in Marketing 3 Credit Hours

One Elective Course (3 hours):

Working with the Office of Graduate Student Services, MBA Concentration students will complete one elective course. This elective course must be on the 6000 level.

*If a student has taken MKTG 4805, they cannot take MKTG 5805 .

*If a student has taken MKTG 4864, they cannot take MKTG 5864 .

*If a student has taken MKTG 4868, they cannot take MKTG 5868 .