COMM 1154 - Introduction to Mass Communications

(3 Lecture Hours 0 Lab Hours 3 Credit Hours)

An introductory, yet critical examination of the historical development, and paramount economic, legal/policy, ethical, political, and social effects issues concerned with mass media, i.e., books, newspapers, magazines, recordings, radio, movies, television, the internet, public relations, and advertising. Particular attention given to competition, convergence, and mass media’s impact on society, as well as society’s impact on mass media.