Graduate Catalog 2016-2017 
    
    Dec 22, 2024  
Graduate Catalog 2016-2017 [ARCHIVED CATALOG]

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MKTG 6815 - Marketing Strategy


(3/0l3)

A high level managerial decision making course that emphasizes analysis, planning, implementation, and control of marketing programs in a competitive environment. The case method and/or computer simulations is the integrative elements on the course.



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