ABED 6100 - Strategic Business Communication

(3/0l3)

This course is an integrative approach to the study of strategic business communication found in corporations, organizations, and small businesses today. There is a strong focus on developing credibility and the art of persuasion which allows students to approach the development of effective business messages from a strategic and reflective standpoint. Students analyze case studies that allow for critical thinking and problem solving in business communication including team building, conflict resolution, public relations, marketing, management, and leadership. The development of business plans through team building and exhibiting leadership skills frame the content of this course providing an active and enriched learning experience.