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Sep 07, 2024
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MGNT 3603 - The Creative Startup
(3 Lecture Hours 0 Lab Hours 3 Credit Hours)
Prerequisite: MGNT 3600
A study of innovation and creativity in the context of an entrepreneurial organization. The course will include an analysis of the search process for new products and services and an overview of creating a start-up organization designed to build business models that deliver customer value.
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