Undergraduate Catalog 2022-2023 
    
    Jun 15, 2024  
Undergraduate Catalog 2022-2023 [ARCHIVED CATALOG]

Add to Backpack (opens a new window)

MKTG 3808 - Business Research


(3 Lecture Hours 0 Lab Hours 3 Credit Hours)

Prerequisite: CISM 2201  and (ECON 3402  or MATH 1401 )
This course is designed to meet the rapidly growing need for a systematic approach to the business research process, and its implementation in terms of strategic decision making. Both primary and secondary sources of information are considered along with research design, measurement, sampling, data collection, processing, analyses, and interpretation.



Add to Backpack (opens a new window)