Graduate Catalog 2020-2021 
    
    Dec 07, 2025  
Graduate Catalog 2020-2021 [ARCHIVED CATALOG]

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MKTG 6820 - International Business Strategy


(3 Lecture Hours 0 Lab Hours 3 Credit Hours)

The international business strategy course will cover each traditional functional area of an organization as it applies to doing business across country boundaries. The functional areas addressed will include Finance, Accounting, Production, Human Resources Management, Marketing, and Technology Management. Students will learn to analyze international business situations and risks, and to develop successful international strategies based on such analysis.



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