|
|
|
Nov 22, 2024
|
|
MKTG 6815 - Marketing Strategy
(3 Lecture Hours 0 Lab Hours 3 Credit Hours)
A high level managerial decision making course that emphasizes analysis, planning, implementation, and control of marketing programs in a competitive environment. The case method and/or computer simulations is the integrative elements on the course.
Add to Backpack (opens a new window)
|
|
|