Master of Business Administration with a Concentration in Digital Marketing, M.B.A.

Core Courses Required (18 hours):

• MKTG 6815 - Marketing Strategy 3
• ACCT 6232 - Managerial Accounting 3
• ECON 6450 - Managerial Economics 3
• FINC 6532 - Finance 3
• MGNT 6670 - Organizational Theory and Behavior 3
• MGNT 6681 - Strategic, Ethical, and Global Management 3

Digital Marketing (12 hours):

• MKTG 5818 - Business Web Design 3
• MKTG 5868 - Marketing Metrics 3
• MKTG 5810 - Social Media and Online Marketing 3
• MKTG 6850 - Analytical Methods in Marketing 3

One Elective Course (3 hours):

Working with the Office of Graduate Student Services, MBA Concentration students will complete one elective course. This elective course must be on the 6000 level.

*If a student has taken MKTG 4818, they cannot take MKTG 5818 .

*If a student has taken MKTG 4868, they cannot take MKTG 5868 .

*If a student has taken MKTG 4810, they cannot take MKTG 5810 .