Applied Business Analytics, M.S.

The MS in Applied Business Analytics at UWG will equip students with the advanced analytical skills needed to succeed in a data driven world. The program will train students in the fundamentals of business intelligence and data analytics and prepare them for jobs as business analysts, business intelligence analysts, data analysts, data engineers, data scientists, data visualization specialists, econometricians, forecasters, and other related positions. Students in the program will learn programming skills, data management skills, and modern statistical methods in a collaborative, project-intensive, hands-on environment. After completing the degree, students will: -be familiar with various programming languages, including Python, R, SAS base 9.4, and SQL, and be proficient in at least one of them -be familiar with various data visualization packages, including SAS Visual Analytics, Tableau, PowerBI, and JMP, and be proficient in at least one of them -be able to perform advanced data analysis and apply modern statistical techniques to solve business problems using large datasets, -be able to communicate data problems and statistical models and results in a professional business manner, and -understand ethical and legal concerns of working with data.

Learning Outcomes:

1. Demonstrate proficiency in a business intelligence application.
2. Demonstrate proficiency in a data visualization package.
3. Apply modern data analytical techniques to address real world problems in industry.
4. Communicate effectively and professionally with data.
5. Understand ethical and legal concerns of working with data.