Undergraduate Catalog 2022-2023 
    May 26, 2024  
Undergraduate Catalog 2022-2023 [ARCHIVED CATALOG]

Data Intelligence and Business Analytics, B.B.A.

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This is a Bachelor of Business Administration with a Major in Data Intelligence and Business Analytics. The degree centers around learning different programming, visualization, statistical, and research techniques necessary to analyze many different types of data-driven business problems. In this degree program, students will learn the basics of programming in a variety of languages, including SAS, R, SQL, and Python. They will learn how to use cross-sectional, panel, and time series data to make forecasts, conduct statistical inference, and present results associated with their work. Students will also learn the basics of data mining and data management within the context of SQL and will learn the basics of data visualization within the context of R and Tableau. Additionally, students will learn within the context of a Bachelor’s of Business Administration, which allows them to contextualize specific techniques and skills within a broader set of business tenets.

Learning Outcomes

1) Organize and analyze large data sets.

2) Perform basic SQL programming.

3) Perform basic programming tasks in SAS.

4) Build statistical models.

5) Create visual representations of data and statistical models within professional reports.

6) Create professional reports of data analysis and statistical models.

7) Interpret results of statistical analysis.


Core Areas A, B, C, D, & E: 42 Hours

General Education Requirements (Core Curriculum) 

Core Area A

(grade of C or higher)

must include:

Core Area D

should include:

Core Area F: 18 Hours

Required Supporting Courses:

The following courses must be taken as electives if not taken to satisfy the Core requirements:

Major Courses

These are the courses that are required as part of the Business Intelligence and Data Analytics Degree.

Business Core: 27 Hours

These classes are required of all Bachelor’s in Business Administration majors. Students must complete the 24 hours of coursework listed here and must take one of the four International Select classes.

International Select Elective: 3 Hours

As part of the Business Core, students must take one of the following international select classes.

Major Classes: 24 Hours

These are the major classes within the Data Intelligence and Business Analytics Degree. Students must take the seven required classes listed here as well as an “Analytics Select” elective course.

Analytics Select Elective: 3 Hours

Students must complete one of the following electives as part of the Business Intelligence and Data Analytics program.

Electives: 9 Hours

At least one elective must be taken within the RCOB.

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