Marketing, B.B.A.

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The B.B.A. program in Marketing provides students with a high-quality liberal arts based educational foundation so they can secure entry-level junior/staff positions in local, regional, or national organizations or continue studies at the master’s level.

Accreditation: AACSBI

Learning Outcomes

For Bachelor of Business Administration (B.B.A.) Marketing Majors, we expect graduating students will meet the learning outcomes found at https://www.westga.edu/academics/business/marketing-real-estate/department-mission.php.

Requirement

Core Areas A, B, C, D, E: 42 Hours

Core Area A

(Grade of C or higher)

must include:

MATH 1111 - College Algebra 3 Credit Hours (or)
MATH 1113 - Precalculus 3.0 - 4.0 Credit Hours

Core Area D

should include:

MATH 1413 - Survey of Calculus 3 Credit Hours

Core Area F: 18 Hours

Required Supporting Courses:

The following courses must be taken as electives if not taken to satisfy the Core requirements:

ECON 2105 - Principles of Macroeconomics 3 Credit Hours
ECON 2106 - Principles of Microeconomics 3 Credit Hours
ACCT 2101 - Principles of Accounting I 3 Credit Hours
ACCT 2102 - Principles of Accounting II 3 Credit Hours
and
MATH 1111 - College Algebra 3 Credit Hours (or)
MATH 1113 - Precalculus 3.0 - 4.0 Credit Hours
and
MATH 1413 - Survey of Calculus 3 Credit Hours
BUSA 2106 - Legal and Ethical Environment of Business 3 Credit Hours
CISM 2201 - Foundations of Business and Spreadsheet Analysis 3 Credit Hours

Marketing, B.B.A.

Learning Outcomes

Requirement

Core Areas A, B, C, D, E: 42 Hours

Core Area A

Core Area D

Core Area F: 18 Hours

A: 6 Hours

B: 6 Hours

C: 3 Hours

D: 3 Hours

Required Supporting Courses:

Marketing

Courses required for the degree: 51 Hours

Business Core: 27 Hours

Total: 120 Hours