Undergraduate Catalog 2019-2020

Mar 02, 2025

Undergraduate Catalog 2019-2020 [ARCHIVED CATALOG]

Marketing, B.B.A.

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The B.B.A. program in Marketing provides students with a high-quality liberal arts based educational foundation so they can secure entry-level junior/staff positions in local, regional, or national organizations or continue studies at the master’s level.

Accreditation: AACSBI

Learning Outcomes

For Bachelor of Business Administration (B.B.A.) Marketing Majors, we expect graduating students will meet the learning outcomes found at https://www.westga.edu/academics/business/marketing-real-estate/department-mission.php.

Requirement

Core Areas A, B, C, D, E: 42 Hours

Core Curriculum

Core Area A

(Grade of C or higher)

must include:

MATH 1111 - College Algebra 3 Credit Hours (or)
MATH 1113 - Precalculus 3.0 - 4.0 Credit Hours

Core Area D

should include:

MATH 1413 - Survey of Calculus 3 Credit Hours

Core Area F: 18 Hours

Required Supporting Courses:

The following courses must be taken as electives if not taken to satisfy the Core requirements:

ECON 2105 - Principles of Macroeconomics 3 Credit Hours
ECON 2106 - Principles of Microeconomics 3 Credit Hours
ACCT 2101 - Principles of Accounting I 3 Credit Hours
ACCT 2102 - Principles of Accounting II 3 Credit Hours
and
MATH 1111 - College Algebra 3 Credit Hours (or)
MATH 1113 - Precalculus 3.0 - 4.0 Credit Hours
and
MATH 1413 - Survey of Calculus 3 Credit Hours
BUSA 2106 - Legal and Ethical Environment of Business 3 Credit Hours
CISM 2201 - Foundations of Computer Applications 3 Credit Hours

Marketing

Courses required for the degree: 51 Hours

Business Core: 27 Hours

ABED 3100 - Business Communication 3 Credit Hours
CISM 3330 - Management of Information Systems 3 Credit Hours
ECON 3402 - Statistics for Business I 3 Credit Hours
ECON 3406 - Statistics for Business II 3 Credit Hours
FINC 3511 - Corporate Finance 3 Credit Hours
MGNT 3600 - Management 3 Credit Hours
MGNT 3615 - Operations Management 3 Credit Hours
MKTG 3803 - Principles of Marketing 3 Credit Hours

International Select

ECON 4450 - International Economics 3 Credit Hours (or)
FINC 4521 - International Finance 3 Credit Hours (or)
MKTG 4866 - International Marketing 3 Credit Hours (or)
MGNT 4625 - International Management 3 Credit Hours

Major Courses: 24 Hours

MKTG 3808 - Business Research 3 Credit Hours
MKTG 4864 - Consumer Behavior 3 Credit Hours
MKTG 4870 - Marketing Management 3 Credit Hours
MGNT 4660 - Strategic Management 3 Credit Hours

Four courses from:

MKTG 3801 - Art of Selling and Personal Dynamics 3 Credit Hours
MKTG 3809 - Advertising Practices 3 Credit Hours
MKTG 3810 - Social Media and Online Marketing 3 Credit Hours
MKTG 3839 - Retail Management 3 Credit Hours
MKTG 4818 - Business Web Design 3 Credit Hours
MKTG 4823 - Logistics and Supply Chain Management 3 Credit Hours
MKTG 4868 - Marketing Metrics 3 Credit Hours
MKTG 4881 - Independent Study in Marketing 3 Credit Hours
MKTG 4885 - Special Topics in Marketing 3 Credit Hours
MKTG 4805 - Sales Management 3 Credit Hours
MKTG 4808 - Marketing Information Systems and Research 3 Credit Hours
MKTG 4831 - Business-to-Business Marketing 3 Credit Hours
MKTG 4861 - Services Marketing 3 Credit Hours
MKTG 4866 - International Marketing 3 Credit Hours
RELE 3705 - Real Estate Principles 3 Credit Hours
MKTG 3805 - Real Estate Principles 3 Credit Hours

Electives: 9 Hours

At least two electives must be taken in the RCOB