Undergraduate Catalog 2016-2017

Nov 04, 2025

Undergraduate Catalog 2016-2017 [ARCHIVED CATALOG]

Marketing, B.B.A.

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The B.B.A. program in Marketing provides students with a high-quality liberal arts based educational foundation so they can secure entry-level junior/staff positions in local, regional, or national organizations or continue studies at the master’s level.

Accreditation: AACSBI

Learning Outcomes

For Bachelor of Business Administration (B.B.A.) Marketing Majors, we expect graduating students will meet the learning outcomes found at http://www.westga.edu/assetsDept/mktreal/Learninggoals.pdf

Requirement

Core Areas A, B, C, D, E: 42 Hours

Core Curriculum

Core Area A

(Grade of C or higher)

must include:

MATH 1111 - College Algebra 3 (or)
MATH 1113 - Precalculus 3.0 - 4.0

Core Area D

should include:

MATH 1413 - Survey of Calculus 3

Core Area F: 18 Hours

A: 6 Hours

B: 6 Hours

C: 3 Hours

BUSA 2106 - Legal and Ethical Environment of Business 3

D: 3 Hours

CISM 2201 - Foundations of Computer Applications 3

Required Supporting Courses:

The following courses must be taken as electives if not taken to satisfy the Core requirements:

Marketing

Courses required for the degree: 51 Hours

Business Core: 27 Hours

International Select

ECON 4450 - International Economics 3 (or)
FINC 4521 - International Finance 3 (or)
MKTG 4866 - International Marketing 3 (or)
MGNT 4625 - International Management 3

Major Courses: 24 Hours

Four courses from:

Electives: 9 Hours

At least two electives must be taken in the RCOB