WMBA 6070 - Entrepreneurship

(3 Lecture Hours 0 Lab Hours 3 Credit Hours)

Entrepreneurship is intended to expose graduate business students to both the spirit and mechanics of entrepreneurial thinking and action. The course takes the perspective of both the would-be entrepreneur and the manager of creative and entrepreneurial activity within established organizations. This course is also designed to offer insight for students seeking entrepreneurial careers in new or established businesses. It describes the new venture startup process and strategies for increasing the likelihood of successful venture launch. Topics covered include models of new venture formation, strategic resource acquisition and deployment, marketing, operations, and financial strategies for successful ventures, and the leadership skills and behaviors required for venture success. Participants will also learn how to write a business plan and assess business plans written by others.