WMBA 6050 - Strategic Marketing

(3 Lecture Hours 0 Lab Hours 3 Credit Hours)

Strategic Marketing is a graduate level introductory course to marketing designed for both the entry level and high level manager with any functional responsibility. The purpose of the course is to familiarize students with the marketing concept and to help students understand how the marketing concept (and a firm’s market orientation) influences various decisions made by managers in a firm. Marketing management involves the coordination and control of the firm’s marketing functions in a dynamic environment. This course provides a study of the strategic managerial aspects of marketing and covers topics that include basic marketing concepts as well as some of the tools and strategies used by marketing managers. Topics focus on product, price, promotion, and place in the ethical planning, implementing, and controlling of marketing activities. A strategic marketing simulation that provides the opportunity for students to apply and demonstrate understanding of the concepts learned in the course.