SPMG 6310 - Big Data & Stat Analysis Sport

(3 Lecture Hours 0 Lab Hours 3 Credit Hours)

Prerequisite: SPMG 6300
This course covers statistical and mathematical concepts, applications, and models related to administration, marketing, and business management. The course gives students an opportunity to work with data relating to sports business tactics and strategy. Students will employ modeling methods in marketing communications, ticket pricing, sponsorship, market segmentation, and customer relationship marketing. This is a project-based course. Students will be involved in applying sport analytics concepts to solve sport business problems.