MKTG 5828 - Green Marketing

(3 Lecture Hours 0 Lab Hours 3 Credit Hours)

This course introduces students to the role of green marketing and environmentally sustainable practices in organizations and in society. It exposes students to basic environmental problems and decisions that frequently confront marketing managers, and the appropriate strategies used by them to address these problems. It helps them recognize how embracing sustainable practices, and innovative green marketing initiatives helps firms gain competitive advantages.