MKTG 6850 - Analytical Methods in Marketing

(3 Lecture Hours 0 Lab Hours 3 Credit Hours)

Prerequisite: MKTG 3808
Designed to meet the rapidly growing need for a systematic approach to data analysis. Analytical methods used include an understanding of the more commonly-used statistical methods and the use of SPSS - a software package which is helpful in the analysis of marketing data. Skill sets developed include the processing, analysis, and interpretation of data and information, and presentation of the results orally and in writing.